Live Stream


Segmentation 2.0

How to Send the Right Message to the Right Prospect

Segmentation 2.0

How to Send the Right Message to the Right Prospect

Webinar expert

Our guest expert is Kellen Casebeer, the pioneer behind GTM Engineering and the founder of The Deal Lab, dedicated to helping B2B companies achieve true Message-Market Fit.

Rather than relying on traditional marketing, he implements a scientific approach to sales, leveraging deep segmentation and unique data signals to power hyper-relevant campaigns. His expertise sits at the intersection of technical automation and buyer psychology, transforming cold outreach into a predictable engine for growth.

You'll learn about

GTM Engineering

How to transform disjointed sales efforts into a predictable, engineered system

Message-Market Fit

Find the right audience for large-scale campaigns

Signals Over Filters

How to leverage unconventional data triggers to identify warm leads

Scaling Personalization

Techniques to automate your outreach while maintaining a human touch and driving high response rates

Register and get our Deliverability Guide

Based on client feedback, the guide solves 95% of deliverability issues and includes key tips on SPINTAX, warm-up, signatures, and spam triggers.

You’ll receive the guide right after you register!

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