Live Stream
Segmentation 2.0
How to Send the Right Message to the Right Prospect
How to Send the Right Message to the Right Prospect
Our guest expert is Kellen Casebeer, the pioneer behind GTM Engineering and the founder of The Deal Lab, dedicated to helping B2B companies achieve true Message-Market Fit.
Rather than relying on traditional marketing, he implements a scientific approach to sales, leveraging deep segmentation and unique data signals to power hyper-relevant campaigns. His expertise sits at the intersection of technical automation and buyer psychology, transforming cold outreach into a predictable engine for growth.
GTM Engineering
How to transform disjointed sales efforts into a predictable, engineered system
Message-Market Fit
Find the right audience for large-scale campaigns
Signals Over Filters
How to leverage unconventional data triggers to identify warm leads
Scaling Personalization
Techniques to automate your outreach while maintaining a human touch and driving high response rates
Based on client feedback, the guide solves 95% of deliverability issues and includes key tips on SPINTAX, warm-up, signatures, and spam triggers.
You’ll receive the guide right after you register!
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