Best Outreach Link Building Tools to Scale Your Backlinks

by Maildoso's team

05/28/2025

difficulty level ⭐⭐

Link building is one of the most important and time-consuming parts of SEO. Reaching out to site owners, managing conversations, and tracking results can take hours without the right tools. That’s where outreach platforms come in. The best outreach link building tools help you discover prospects, automate follow-ups, and stay organized so you can focus on building relationships and earning quality backlinks. In this guide, we’ll cover the top platforms used by SEO teams and link builders to streamline and scale their outreach efforts.

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1. Maildoso

At Maildoso, we’ve built a platform that helps to run outreach at scale - whether it’s for cold sales or link building. We offer the technical foundation that supports deliverability, volume, and control. Our system automates the setup of domains and inboxes, so users can skip manual DNS configurations and start sending in minutes. For teams running high-volume outreach campaigns, including link building, we provide the infrastructure that automates setup and ensures reliable email deliverability.

Link building outreach depends heavily on deliverability, and that’s where we bring value. Our platform includes IP rotation, inbox warm-up, and ongoing deliverability testing to help you stay out of spam folders - even when sending hundreds of emails per day. We use browser-based AI agents to simulate real user behavior during warm-up, which builds trust with email providers. Whether you're contacting bloggers, site admins, or media teams, our infrastructure keeps outreach smooth and compliant.

Beyond email setup, we offer campaign-level support to help users fine-tune performance. Our team provides audits for copy quality, link formatting, Spintax structure, and spam triggers. You can consolidate conversations in a single master inbox, set up custom tracking domains, and maintain healthy domain reputations over time. With access to educational content and a supportive Slack community, users can learn, adapt, and succeed using Maildoso as part of their stack of best outreach linkbuilding tools.

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2. Ahrefs

Ahrefs is a platform that provides tools for link building, SEO analysis, and competitive backlink tracking. It includes a backlink index that is updated multiple times per day and offers users the ability to monitor incoming and lost links for any domain. The Link Intersect tool allows users to find websites linking to competitors but not to their own site, which is used for targeted outreach opportunities.

Ahrefs also provides a Content Explorer that helps identify high-performing content based on backlinks and social shares. This is often used to find potential link prospects by analyzing content in a given niche. Users can segment data by domain rating, language, and traffic, and export lists for manual or automated outreach. The platform does not provide built-in outreach tools but integrates with external systems for campaign execution.

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3. Semrush

SEMrush offers a suite of tools for link building and outreach as part of its SEO platform. The Link Building Tool identifies domains that could be potential backlink sources based on a user’s competitors, keywords, and target regions. Users can send outreach emails directly from the interface and track communication with prospects through a built-in CRM.

Each prospect is scored based on factors such as domain authority, traffic, and backlink profile. SEMrush also monitors backlink acquisition and loss over time, allowing users to assess campaign effectiveness. The platform includes disavow file management and anchor text distribution analysis, supporting both proactive and defensive link building strategies.

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4. Mailshake

Mailshake includes tools for cold outreach campaigns, commonly used for link building in SEO. Users can create personalized email sequences, automate follow-ups, and track engagement such as opens and replies. Campaigns are typically used to contact webmasters, bloggers, or journalists with backlink requests or guest post pitches.

The platform includes features like A/B testing, team-based collaboration, and lead scoring. It integrates with CRMs and SEO platforms, allowing users to import prospect lists and manage responses within a unified interface. Mailshake provides analytics per campaign step, helping users optimize messaging for better link acquisition rates.

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5. SE Ranking

SE Ranking provides backlink tracking and competitor analysis tools that support link building research. The Backlink Checker and Monitoring modules allow users to find linking domains, evaluate their authority, and detect lost or broken links. This data is used to compile lists of potential outreach targets for link reclamation or acquisition.

The platform does not include native email outreach tools but allows users to export link data for use in external campaign systems. It also includes anchor text analysis, link type breakdowns, and traffic estimation for referring domains. These insights help users prioritize high-value targets and identify suspicious backlinks that may need to be disavowed.

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6. Moz

Moz includes tools for link building through its Link Explorer and Campaign modules. Link Explorer allows users to analyze their own and competitors' backlink profiles, while Campaigns help users track earned links and link opportunities. Moz provides metrics such as domain authority, spam score, and linking root domains.

Outreach planning is supported through link tracking, but Moz does not include built-in email functionality. Users typically use Moz to discover opportunities and export them for manual or automated outreach. It is also used to audit backlinks for toxic or low-quality links that could affect search rankings.

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7.  Respona

Respona is a dedicated outreach platform that automates link building campaigns. It combines prospecting, email outreach, and workflow management in one interface. Users can find contacts by entering keywords, competitors, or content topics. The system finds emails, verifies them, and allows message customization through dynamic fields.

Campaigns are scheduled with time delays, follow-up rules, and performance tracking. Respona is often used for link outreach in guest posting, resource pages, and broken link building. Users can segment lists based on domain authority, niche, or location, and analyze performance metrics such as response and success rates per campaign.

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8. Hunter.io

Hunter.io supports link building through its domain search and email finder tools. Users can find publicly available email addresses from a given domain and verify them using built-in deliverability checks. These lists are exported for use in email outreach campaigns managed in Hunter's Campaigns tool.

The system supports basic sequencing, reply detection, and personalization via dynamic fields. Campaign performance is tracked through open, click, and reply metrics. Hunter.io is typically used to identify and reach out to site owners, bloggers, or authors for backlink or mention opportunities.

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9. Pitchbox

Pitchbox is an outreach automation platform designed specifically for link building, influencer marketing, and digital PR. Users can find contact information through integrations with SEO tools and search databases, and send personalized campaigns with automatic follow-ups. The platform includes performance dashboards and team collaboration tools.

Pitchbox supports conditional logic for email sequences and integrates with backlink databases to prioritize outreach by domain authority. It is widely used by agencies managing high-volume link campaigns and supports tracking of open rates, response rates, and link placements directly within the platform.

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10. Lemlist

Lemlist includes outreach tools suitable for link building campaigns, offering email personalization and dynamic image insertion. Campaigns can be scheduled with automatic follow-ups and stop rules based on recipient engagement. Lemlist includes performance tracking dashboards for reply and open rates.

The system supports A/B testing and domain warm-up tools to enhance deliverability. Users can import lead lists and manage replies in a shared inbox. Lemlist is often used for digital PR or SEO link acquisition efforts, where personalization and consistency are key.

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11. Ontolo

Ontolo is a link prospecting tool that provides pre-qualified outreach targets based on specific search criteria. Users enter keywords or topics, and the system returns a list of potential link opportunities including guest posts, resource pages, and competitor links. Each lead includes source data such as domain authority and content relevance.

The platform supports filtering, tagging, and exporting of prospects to outreach tools. Ontolo does not include native email capabilities, but its detailed prospecting saves time in preparing link campaigns. It is typically used to support research before launching outreach in external platforms.

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12. BuzzStream

BuzzStream offers tools for outreach management and contact relationship tracking. It allows users to find contact information, build email templates, and track campaign performance. Email sequences are sent directly from the platform with automated follow-up rules.

Each lead record includes communication history, domain metrics, and tagging. BuzzStream supports team workflows, link tracking, and campaign analytics, making it suitable for link building teams that need to manage many relationships and measure success over time.

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13. Serpstat

Serpstat includes backlink analysis and keyword research tools to identify link building opportunities. Its backlink explorer shows linking domains, anchor texts, and new versus lost links. Users can compare backlink profiles of multiple domains to identify gaps or potential targets.

While Serpstat does not include outreach automation features, it supports data export for manual or automated contact. The platform is used primarily for SEO audits and research before executing link acquisition strategies through other tools.

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14. JustReachOut

JustReachOut is an outreach tool that connects users with journalists, bloggers, and podcasters. Users can search a database using keywords and topics, and receive contact information and pitch templates. The platform is designed for PR-style link building through story placements and expert contributions.

Each contact record includes publication data, pitch history, and response tracking. Users can segment lists by media type, beat, or audience, and monitor campaign success through engagement metrics. JustReachOut integrates with email tools for follow-up automation.

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15. Snov.io

Snov.io offers tools for email outreach and lead generation, often used in link building. Users can find and verify email addresses by domain or search criteria, and send automated campaigns with follow-up rules. Each email can be personalized using dynamic fields tied to contact or domain data.

The platform tracks performance metrics like opens, replies, and click-throughs. Snov.io supports bulk email verification and CRM features for managing lead stages. It is used by SEOs and marketers to manage outreach for guest posts, resource mentions, and other backlink opportunities.

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Conclusion

Link building outreach is no longer just about finding emails and hitting send - it's about efficiency, personalization, and using the right tools to manage it all. The best outreach linkbuilding tools combine prospecting, email automation, analytics, and deliverability into one streamlined workflow, making it easier for SEO teams and digital marketers to scale their efforts without losing quality.

Whether you're focused on manual relationship-building or running large campaigns, this list offers tools suited for every strategy. Some platforms excel at email personalization and automation, while others specialize in backlink analysis, prospect discovery, or PR outreach. Choosing the right combination depends on your process, your goals, and how much of your workflow you want to automate.

Ultimately, the best outreach linkbuilding tools are the ones that help you secure high-quality links without wasting time. With the right setup, you can turn outreach into a predictable, scalable part of your SEO strategy - and build links that actually move the needle.

Double your outbound sales with Maildoso!

We provide the infrastructure for cold outreach with the highest possible deliverability. Forget about the spam folder—set up hundreds of mailboxes in just 10 minutes, starting at only $1.80/month!

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