Best Lead Generation Tools for Marketing Agencies to Scale Smarter

by Maildoso's team

05/28/2025

difficulty level ⭐⭐

Lead generation is at the core of what most marketing agencies do - not just for their clients, but for their own business development. With evolving channels, tighter competition, and rising client expectations, agencies need tools that help them do more with less. From automating outreach and qualifying leads to tracking performance across campaigns, the right platforms can transform how agencies attract and convert prospects. In this article, we highlight the best lead generation tools built to help marketing agencies scale smarter and faster.

Contents

1. Maildoso

We are Maildoso, a platform built to help B2B teams and marketing agencies run cold outreach with greater reliability and speed. Our solution automates the entire process of setting up domains and mailboxes, so users can skip manual configurations and focus on execution. All inboxes are pre-configured for outreach, making it easier to launch campaigns quickly. For agencies looking for best lead generation tools for marketing agencies, Maildoso provides the technical backbone needed to scale with confidence.

One of our key priorities is deliverability. We’ve built tools that support inbox health through IP rotation, domain warming, and structured testing. Instead of using static warm-up systems, we rely on browser-based AI agents that mimic human email activity. This helps maintain strong sender reputations even at high sending volumes. Whether you're managing a few mailboxes or several hundred, our infrastructure keeps your outreach consistent and optimized.

To support performance, we also offer hands-on services that help improve campaign quality at every stage. This includes audits to check for spam triggers, link issues, compliance risks, and overall copy structure. Our users benefit from a unified inbox that brings replies into one dashboard and custom tracking domains to protect and grow domain reputation. We also provide free resources and access to a Slack community for shared learning and support.

Key Highlights:

Services:

Contact and Social Media Information:

2. HubSpot

HubSpot provides a suite of tools for managing email marketing, contact tracking, and lead conversion. It enables marketing agencies to create forms, landing pages, and chatbots that collect visitor data and automatically populate the CRM. Each lead is tagged with source data, engagement history, and custom properties that agencies can use to segment and prioritize outreach. 

Email automation allows users to trigger sequences based on form submissions, link clicks, or campaign behavior. Detailed analytics report on email performance, conversion rates, and contact lifecycle stages. HubSpot integrates with advertising, sales, and customer service tools, allowing marketing agencies to manage multi-channel lead funnels within a single system.

Key Highlights:

Contact and Social Media Information:

3. Salesforce

Salesforce offers a cloud-based CRM platform with lead generation tools that are used by marketing agencies to track, manage, and convert leads from multiple channels. Leads can be captured from web forms, email campaigns, social media platforms, and third-party applications, and are stored with source attribution and engagement metrics. The system assigns leads to sales teams automatically based on custom rules, allowing agencies to manage pipelines across multiple clients.

The platform includes built-in lead scoring, activity tracking, and automated workflows for nurturing contacts. Salesforce dashboards provide real-time analytics on campaign performance, lead conversion rates, and funnel progression. Marketing agencies often use Salesforce’s integration with other platforms, such as advertising networks and email systems, to centralize lead data and automate communication across different media.

Key Highlights:

Contact and Social Media Information:

4. UpLead

UpLead is a B2B lead generation tool that provides access to a database of verified contacts. Marketing agencies use the platform to filter leads by industry, job title, company size, location, and other firmographic data. Each contact includes an email address, phone number, company profile, and technology stack information. The data is updated frequently to ensure deliverability and reduce bounce rates.

The tool also includes real-time email verification, which checks email validity before exporting leads. Agencies can integrate UpLead with CRM systems or outreach platforms to sync contact lists directly. It is commonly used for outbound sales prospecting and campaign targeting where agencies need precise segmentation and verified business leads.

Key Highlights:

Contact and Social Media Information:

5. ActiveCampaign

ActiveCampaign combines email marketing, CRM, and marketing automation in one platform. Marketing agencies use it to set up multi-step automation workflows triggered by user actions such as form submissions, website visits, or email engagement. Contacts are scored and segmented based on behavior, with scores used to prioritize lead follow-ups or move contacts between lifecycle stages.

Lead generation tools include form builders, landing pages, and subscription opt-ins. ActiveCampaign tracks open rates, click rates, and custom goal completions, providing insight into campaign effectiveness. Agencies use these features to manage campaigns across client accounts, measure conversions, and automate repetitive outreach tasks.

Key Highlights:

Contact and Social Media Information:

6. Leadfeeder

Leadfeeder identifies companies visiting a website by analyzing IP addresses and matching them to business databases. For marketing agencies, it uncovers potential leads who didn’t complete a form or leave contact information. It displays company name, visit frequency, pages viewed, and engagement time.

The platform integrates with CRMs, allowing leads to be pushed directly into client pipelines. Agencies use this information to identify interest signals and prioritize outbound communication. Leadfeeder also supports filtering by location, behavior, or acquisition source, making it easier to focus on high-intent visitors.

Key Highlights:

Contact and Social Media Information:

7. Mailchimp

Mailchimp offers email marketing tools that include forms, landing pages, and audience segmentation features. Marketing agencies use it to build email campaigns for clients and manage subscriber lists. Lead data collected through sign-up forms is stored in contact databases that support tagging, scoring, and activity tracking.

The platform provides automation workflows for onboarding, follow-ups, and re-engagement campaigns. Agencies use analytics dashboards to monitor performance metrics such as open rates, click-through rates, and conversion rates. Mailchimp also integrates with third-party tools, allowing agencies to connect it to ad platforms, CRMs, and analytics tools for broader campaign management.

Key Highlights:

Contact and Social Media Information:

8. Saleshandy

Saleshandy is an email outreach platform that includes features for lead generation and follow-up automation. Agencies can upload contact lists and run drip campaigns with email sequences triggered by recipient actions like opens or non-responses. It includes tools for personalization, open tracking, and bounce monitoring.

Lead performance data is displayed in campaign dashboards showing reply rates, link clicks, and delivery issues. The platform also includes email warm-up features to improve sender reputation. Agencies use Saleshandy for cold outreach, prospecting, and retargeting campaigns for clients in both B2B and B2C segments.

Key Highlights:

Contact and Social Media Information:

9. AeroLeads

AeroLeads is a prospecting tool that finds emails and phone numbers from platforms such as LinkedIn. Agencies input search criteria like job title, company name, or industry, and the system generates contact records that can be exported or synced with CRMs. Each record includes business contact information and source URLs.

The platform includes verification tools to ensure email deliverability. Agencies use AeroLeads to quickly compile targeted lists for outreach or campaign planning. It supports bulk prospecting and allows users to gather hundreds of leads based on industry filters and online behavior data.

Key Highlights:

Contact and Social Media Information:

10. OptinMonster

OptinMonster is a lead generation plugin that enables agencies to create popups, slide-ins, and embedded forms for websites. These elements are used to collect email addresses and other data through behavior-based targeting, such as exit intent, scroll percentage, or time on site. Agencies can use drag-and-drop builders to design campaigns for client sites.

Leads collected through OptinMonster are stored within the platform or sent to third-party CRMs and email services. Campaign performance can be tracked by conversion rate, page-specific engagement, and visitor return behavior. It is used widely to convert anonymous traffic into leads through optimized on-site interactions.

Key Highlights:

Contact and Social Media Information:

11. Ocean.io

Ocean.io is a B2B lead generation platform that uses machine learning to identify ideal customer profiles and generate lists of similar companies. Agencies use the tool to expand targeting based on successful client profiles, filtering results by company type, tech usage, and location. Each match includes company data and verified decision-maker contacts.

The platform continuously updates lead records and enriches contact data over time. Agencies use Ocean.io for both cold outreach and account-based marketing. The system also integrates with CRM tools and outbound platforms, making it suitable for teams managing large-scale lead campaigns.

Key Highlights:

Contact and Social Media Information:

12. Zapier

Zapier is an automation tool that connects multiple software platforms, allowing agencies to automate lead capture and management tasks. For example, a form submission can trigger a lead to be added to a CRM, a Slack alert, or a follow-up email. Agencies use Zapier to build custom workflows that eliminate manual data entry.

Zapier supports integrations with thousands of apps, including Google Ads, Facebook Lead Forms, Mailchimp, and Salesforce. Agencies use it to build efficient lead pipelines that automatically assign, notify, or tag leads across client systems without developer input. It is essential for process automation in lead generation campaigns.

Key Highlights:

Contact and Social Media Information:

13. Demio

Demio is a webinar platform that agencies use for lead generation events, product demos, or training sessions. Registration forms capture attendee information, which is then stored and used for follow-up campaigns. The platform provides tools for customizing registration, engaging attendees, and exporting leads.

Real-time engagement metrics include attendance duration, chat participation, and poll responses. These signals help agencies qualify leads based on interest. Demio integrates with CRM systems and email marketing tools, making it part of an overall lead acquisition and nurturing strategy for event-based campaigns.

Key Highlights:

Contact and Social Media Information:

14. Hunter.io

Hunter.io is a lead sourcing tool that finds email addresses tied to company domains. Agencies use it to search for contacts by organization, role, or name. Each result includes a deliverability confidence score, job title, and source URL. Bulk features allow for importing domains to find multiple contacts at once.

The system includes an email verifier to check for syntax and server-level validity before sending. Agencies use Hunter.io for prospecting, list building, and enrichment of existing databases. It helps confirm accuracy of contact records before launching outreach or ad campaigns.

Key Highlights:

Contact and Social Media Information:

15. Calendly

Calendly is a scheduling tool that helps marketing agencies streamline appointment booking for consultations, demos, or follow-up meetings. Users send a booking link that syncs with calendars and automatically avoids double bookings. Lead data is collected during scheduling and can be passed to CRMs or email platforms.

Agencies use Calendly to improve conversion from email or landing page forms by reducing the steps needed to book a meeting. It supports reminders, buffers, and team scheduling logic. It is often embedded in outbound campaigns or used as a follow-up CTA for high-intent leads.

Key Highlights:

Contact and Social Media Information:

16. Leadpages

Leadpages is a platform for building landing pages that capture lead data through embedded forms and calls to action. Agencies use drag-and-drop tools to design custom pages for campaigns, events, or product promotions. Each submission is tracked and stored, with integrations available for CRMs and marketing platforms.

Performance metrics include form conversion rates, page views, and A/B test results. Agencies monitor which page layouts or headlines generate the most leads. Leadpages is used to build high-converting lead capture funnels, particularly for paid ad campaigns or product launches.

Key Highlights:

Contact and Social Media Information:

Conclusion

Finding the best lead generation tools for marketing agencies means identifying solutions that actually support outreach, tracking, and conversions at scale. Whether you need a platform to automate email sequences, manage pipeline activities, or analyze visitor behavior, the right tools make a measurable difference in client acquisition and growth.

This list brings together a wide range of options to fit different agency models, from full-service marketing teams to specialized outbound providers. Some focus on cold outreach, others on scheduling or CRM integrations - but all offer features that help streamline lead generation efforts.

When choosing a tool, look at what aligns with your workflows, tech stack, and client expectations. Testing a few platforms, starting with free plans or trials, can help you determine which solutions deliver value without adding complexity. For agencies aiming to scale smart, the right toolset can turn outreach into real, repeatable results.

Double your outbound sales with Maildoso!

We provide the infrastructure for cold outreach with the highest possible deliverability. Forget about the spam folder—set up hundreds of mailboxes in just 10 minutes, starting at only $1.80/month!

You might also be interested

Best Cold Email Software for Smarter Outreach

Explore the best cold email software to send smarter campaigns, reach more prospects, and improve your outbound results without hitting spam.

difficulty level: ⭐⭐

How to Choose the Best Cold Email Platform for B2B Outreach

Explore the best cold email platform options for managing domains, mailboxes, and deliverability in B2B outreach.

difficulty level: ⭐⭐

Best Cold Email Outreach Software for B2B Campaigns

A practical guide to the best cold email outreach software for managing campaigns, improving deliverability, and scaling B2B outreach.

difficulty level: ⭐⭐

BacklinkSwappers, inc.

4120 Douglas Blvd Suite 306 PMB 1037 Granite Bay, CA 95746

Company

Integrations

FAQ

Suggest a feature

Legal

Terms of Service

Privacy Policy

Resources

Slack Community

Our LinkedIn page

Knowledge Base

Deliverability Guide

Copywriting Guide

Guide for beginners

Experts Pool

Blog

Webinars

Premium AI Warmup