Best Free Email Marketing Tools for Small Teams and Starters

by Maildoso's team

05/28/2025

difficulty level ⭐⭐

Email marketing is one of the most cost-effective ways to engage your audience and grow your brand. For those just getting started or working with a tight budget, free tools can offer a powerful set of features without the upfront investment. The best free email marketing tools let you create campaigns, automate follow-ups, and manage contacts - all without paying for premium plans. In this guide, we’ll look at the top platforms that offer strong functionality for free so you can launch and grow your email strategy with confidence.

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1. Maildoso

We are Maildoso, and our tool provides cold email infrastructure that eliminates technical delays from outreach. Our platform supports those who need to launch campaigns quickly, without spending hours on manual setup. Users can generate and configure multiple mailboxes in minutes - no DNS setup, no extra platforms, no paid add-ons to get started. For anyone exploring the best free email marketing tools, we provide a strong foundation to build and scale outreach efficiently right from day one.

Our focus on deliverability is what sets us apart. We’ve built in features like IP rotation, domain warm-up, and deliverability testing to ensure messages consistently reach inboxes. Unlike tools that rely on aggressive automation, our system uses browser-based AI warm-up that behaves more like a real user - reducing the chance of being flagged. This method helps maintain performance across both small and large campaigns, keeping sending stable and compliant without needing advanced technical knowledge.

In addition to sending emails, we offer tools that help improve and manage your campaigns over time. From spam audits and content checks to centralized reply management, we help users keep everything organized and performing well. New users also get access to helpful resources - including beginner guides, warm-up strategies, and a Slack group for ongoing support. For those looking for the best free email marketing tools that deliver both reliability and usability, Maildoso offers a complete and accessible solution.

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2. Omnisend

Omnisend provides a free email marketing plan tailored for small e-commerce businesses. Users can send a fixed number of emails per month and access key features such as automation workflows, segmentation tools, and basic audience analytics. Campaigns include email templates with drag-and-drop customization and support for dynamic product content sourced from store data.

The platform allows users to automate messages based on customer behavior, such as cart abandonment or order confirmations. In the free plan, automation limits apply, but core tools like SMS and push notifications are available in limited amounts. Email performance is tracked through open rates, click-throughs, and order value, helping users evaluate campaign effectiveness.

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3. Klaviyo

Klaviyo offers a free email marketing plan that supports a limited number of contacts and monthly email sends. It is designed primarily for e-commerce users and integrates with platforms like Shopify and WooCommerce. The free plan includes automation workflows, basic segmentation, and real-time tracking of open rates, click rates, and purchase activity.

Users can build email flows based on customer behavior, such as viewed products or abandoned carts. Templates are customizable, and email content can include dynamic blocks tailored to user data. The system stores historical engagement for each contact, which is used to refine targeting over time. Klaviyo’s reporting includes detailed breakdowns of campaign performance by customer segment.

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4. Kit

Kit is no longer operating as an independent email marketing platform. It previously functioned as a virtual assistant for Shopify, helping users send email campaigns, manage ads, and respond to customer events. Shopify discontinued the Kit service and removed access from the app store.

Its core function was to automate simple tasks like welcome messages, thank-you emails, or promotional announcements using SMS or email. Former Kit users are now directed to other Shopify-integrated tools for email marketing and automation, including Shopify Email.

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5. MailerLite

MailerLite’s free plan includes email campaigns, automation workflows, and a landing page builder with monthly usage caps. Users can design campaigns using a drag-and-drop editor and segment subscribers based on behavior or form responses. The platform supports A/B testing, basic auto-resend functions, and built-in email verification.

Campaign performance is monitored through metrics such as open rate, click-through rate, and unsubscribes. The free version provides access to up to a fixed number of monthly sends and contacts. MailerLite also includes form and popup builders for lead collection and subscriber management.

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6. Sender

Sender offers a free plan that includes access to automation tools, email templates, and audience segmentation features. Users can create and send newsletters using a visual editor, with support for dynamic personalization based on contact attributes. Subscriber lists can be segmented manually or based on engagement data.

The platform provides real-time reporting on opens, clicks, and unsubscribes. Automation flows can be set up for actions such as welcome emails, order confirmations, or behavioral triggers. Sender supports integrations with CMS platforms and includes a contact scoring feature for prioritizing engagement.

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7. SmartrMail

SmartrMail provides a free plan aimed at e-commerce users, including product recommendation emails, automated welcome flows, and abandoned cart emails. It integrates with e-commerce platforms to pull customer and product data for use in campaigns.

Users can build custom segments based on purchase history or browsing behavior. Campaign analytics track email-driven revenue, open rate, and click rate. The free plan includes monthly send limits and basic automation tools for store-based messaging.

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8. Brevo

Brevo, formerly Sendinblue, provides a free email marketing plan that includes daily sending limits and access to core features such as email creation, automation, and contact management. The plan supports basic segmentation, A/B testing, and a visual workflow builder for setting up automated sequences triggered by user activity.

Users can track key metrics like open and click rates, as well as bounce and unsubscribe trends. Brevo also offers transactional email functionality and SMS capabilities, although usage is restricted under the free tier. The system supports multilingual campaigns and GDPR-compliant contact management.

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9. SendPulse

SendPulse’s free plan allows users to send email campaigns with subscriber and monthly send limits. It includes drag-and-drop email creation, autoresponders, and reporting tools. Users can set up automation flows triggered by sign-ups, link clicks, or time-based events.

The platform supports A/B testing, contact segmentation, and limited SMS functionality. It includes a chatbot builder for cross-channel engagement and integrates with websites for form-based list building. SendPulse also includes spam testing and deliverability tracking tools.

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10. CleverReach

CleverReach provides a free email marketing tier with a limited number of emails per month and a capped subscriber count. It includes campaign creation, reporting, and basic automation features. Emails are created using templates and personalized using contact fields.

The platform tracks delivery, open, and click-through rates and supports recipient segmentation by behavior or demographic data. CleverReach includes integration options for e-commerce and CRM systems and supports multiple language options for international campaigns.

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11. EmailOctopus

EmailOctopus provides a free plan using Amazon SES for message delivery, offering basic campaign creation, list management, and reporting features. Users can send a capped number of emails per month to a set number of subscribers. Emails are built using templates or HTML, and contact fields support basic personalization.

Automated sequences can be triggered by list subscriptions or tags. The platform includes bounce handling, unsubscribe management, and metrics such as open and click rates. It is commonly used by small businesses and content creators due to its low-cost entry and flexible structure.

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12. beehiiv

beehiiv’s free plan is designed for newsletter creators and includes tools for list management, email publishing, and growth tracking. It supports subscriber segmentation, embedded forms, and referral program management. Users can create and distribute newsletters with scheduling and custom branding.

Engagement metrics such as open rate, click rate, and subscriber growth are available in the dashboard. beehiiv also offers tools for monetization, including paid subscriptions and analytics on subscription performance. The platform is tailored for content creators managing direct-to-inbox engagement.

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13. AWeber

AWeber’s free plan includes email campaigns, templates, landing pages, and list management for a capped number of subscribers. Automation features include welcome series and time-based follow-ups. The platform supports drag-and-drop editing and real-time email previewing.

Reports include open, click, and engagement tracking. AWeber allows list segmentation and integrates with popular tools like WordPress, PayPal, and Shopify. The free plan includes access to basic customer support and message testing.

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14. GetResponse

GetResponse offers a free plan that includes email marketing, website builder access, and basic automation tools. Users can create email sequences, track engagement metrics, and manage subscribers. Templates are customizable, and campaigns can include dynamic content blocks.

Automated emails can be set based on time or user actions such as opening an email or completing a form. The free version has fixed contact and sending limits and includes access to landing page creation and sign-up forms. GetResponse supports integration with e-commerce and CRM platforms.

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Conclusion

Email marketing is one of the most reliable and cost-effective ways to connect with your audience. For startups, small businesses, and creators working with limited resources, choosing the right platform matters. The best free email marketing tools provide everything needed to design campaigns, automate delivery, and track performance without requiring a paid plan.

Each platform listed here offers a different set of features – from drag-and-drop builders and automation workflows to audience segmentation and analytics. Some are ideal for growing newsletters, while others support product promotions or transactional emails.

The key is finding a tool that matches your goals and workflow. With the right setup in place, free email marketing tools can deliver professional results, support business growth, and help you stay engaged with your audience at every stage.

Double your outbound sales with Maildoso!

We provide the infrastructure for cold outreach with the highest possible deliverability. Forget about the spam folder—set up hundreds of mailboxes in just 10 minutes, starting at only $1.80/month!

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