Best Email Marketing Tools to Grow Your Audience

by Maildoso's team

05/28/2025

difficulty level ⭐⭐

Email marketing is still one of the most effective ways to connect with your audience, drive engagement, and boost conversions. To do it right, you need tools that simplify the process and deliver results. The best email marketing tools help you design emails, automate sequences, segment contacts, and measure performance with ease. In this article, we’ll look at top platforms that make email marketing faster, smarter, and more effective.

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1. Maildoso

We are Maildoso - a tool designed for B2B businesses that need speed, scale, and simplicity in managing cold email infrastructure. For those looking for the best email marketing tools to support outbound campaigns, Maildoso removes the usual friction of setup. We automate everything - domain configuration, DNS records, and mailbox generation - so you can go from zero to hundreds of ready-to-send mailboxes in just minutes. There’s no need for third-party accounts or manual input. Our platform is purpose-built for marketers who rely on fast, consistent delivery.

Deliverability is where we stand out. Email campaigns are only as effective as their ability to land in the inbox, so we’ve embedded IP rotation, domain warm-up routines, and deliverability health checks into the system. Our browser-based AI mimics natural inbox behavior to avoid spam filters, giving campaigns a higher chance of success. Whether you’re targeting prospects, subscribers, or partners, we keep your outreach stable and under control at any volume.

To support campaign performance, we go beyond sending with tools that help users stay organized and effective. You can audit outbound sequences, detect spam risks in content, manage responses centrally, and set up tracking domains for deeper analytics. We also provide practical support - step-by-step guides, deliverability tips, and access to our active Slack community. Maildoso is built for anyone who needs reliable backend infrastructure to power their email outreach at scale.

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2. HubSpot

HubSpot offers a marketing platform that includes tools for email design, contact segmentation, and campaign automation. Users can create email campaigns using a drag-and-drop editor and personalize messages based on contact attributes or behavior. The system supports scheduling, A/B testing, and automated workflows triggered by actions such as email opens, clicks, or form submissions.

Email performance metrics are tracked in real-time, including delivery rate, open rate, click-through rate, and unsubscribe rate. HubSpot integrates with its CRM to allow for lead scoring and detailed contact activity tracking. Users can segment audiences based on interaction history and automate follow-ups across various lifecycle stages.

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3. Mailchimp

Mailchimp provides email marketing tools that include audience management, template creation, and campaign analytics. Users can build campaigns from pre-designed templates or custom HTML and schedule them based on time zones or optimal send times. The platform also offers behavior-based automations, such as cart abandonment emails or welcome sequences.

Campaign performance is displayed through metrics like open rate, click rate, and revenue generated from linked e-commerce platforms. Mailchimp includes tools for list segmentation, A/B testing, and real-time tracking. The free tier offers limited monthly sends and basic features, while higher plans add advanced analytics and multi-step workflows.

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4. ActiveCampaign

ActiveCampaign combines email marketing with automation and CRM features. It allows users to create multi-step email campaigns triggered by user behavior, such as site visits or email interactions. Each contact is tracked with a detailed activity timeline, and segmentation tools enable targeting based on engagement, demographics, or custom fields.

Emails can be designed using templates or built from scratch, with A/B testing supported for subject lines and content. ActiveCampaign tracks open, click, and reply rates and offers predictive sending based on past behavior. Users can automate lead scoring and contact movement through custom sales or marketing pipelines.

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5. Brevo

Brevo offers email marketing tools with automation, transactional email support, and SMS integration. Users can design campaigns with a drag-and-drop editor and trigger workflows based on user actions, including email interactions or site visits. Campaigns are segmented by criteria like location, behavior, or past purchase.

The platform includes heatmaps and real-time performance metrics such as delivery rate, open rate, and click-through rate. Brevo supports contact scoring, A/B testing, and dynamic content blocks for personalized emails. It also includes tools for managing opt-ins, consent tracking, and multi-language campaigns.

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6. MailerLite

MailerLite provides email marketing features for campaign creation, automation, and performance tracking. Emails can be created using a visual builder or HTML editor and scheduled with time zone optimization. Users can segment audiences based on sign-up source, behavior, or custom fields.

Automation tools support sequences triggered by user actions such as clicking a link or joining a list. MailerLite tracks campaign performance through open, click, bounce, and unsubscribe rates. The platform also includes landing page and form builders for growing and managing subscriber lists.

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7. Sender

Sender is an email marketing tool that focuses on automation and list management. It allows users to design newsletters using a drag-and-drop editor and set up campaigns with triggers like sign-ups, link clicks, or purchase behavior. Emails can be personalized with merge tags and dynamic content.

The platform provides analytics on delivery, open, and click rates, and supports segmentation based on subscriber behavior or attributes. Sender includes tools for email verification and deliverability monitoring. It integrates with CMS platforms and e-commerce systems to automate audience targeting.

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8. beehiiv

beehiiv offers a platform for newsletter publishing and audience monetization. Users can create email newsletters with custom domains, forms, and referral tracking. Campaigns are sent using simple scheduling tools and support custom segments based on subscriber actions.

Performance metrics include open rates, subscriber growth, and engagement by link or section. beehiiv supports paid subscriptions and referral programs, making it suitable for content-driven marketing. The platform is often used by publishers, writers, and niche communities for recurring email engagement.

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9. Omnisend

Omnisend focuses on omnichannel marketing automation, integrating email, SMS, and push notifications. Users can design workflows triggered by shopping behavior, such as cart abandonment or post-purchase follow-up. Campaigns support dynamic content and product recommendations based on user history.

Analytics include email delivery, open, click, and sales conversion rates. The platform integrates with major e-commerce platforms and allows for audience segmentation based on purchase behavior, location, or lifecycle stage. Omnisend also includes pre-built automation templates tailored to retail and DTC campaigns.

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10. SendPulse

SendPulse offers email, SMS, and chatbot marketing tools with automation capabilities. Users can create email campaigns using templates and schedule sends based on time or user interaction. The automation builder supports sequences triggered by sign-ups, link clicks, or message replies.

Campaign performance is tracked via open, click, bounce, and conversion rates. SendPulse includes A/B testing and list segmentation tools. It supports multiple communication channels from a single dashboard, enabling multistep engagement strategies across platforms.

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11. GetResponse

GetResponse combines email marketing with webinar, landing page, and automation features. Users can create emails using a drag-and-drop editor and automate sequences based on user actions or list changes. The platform includes tagging, scoring, and advanced segmentation.

Performance analytics include engagement, delivery, and conversion data. GetResponse supports A/B testing, time-based scheduling, and audience behavior prediction tools. Integrations with CRM and e-commerce platforms extend its automation capabilities into transactional and lifecycle messaging.

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12. EmailOctopus

EmailOctopus is a lightweight email marketing platform that integrates with Amazon SES for message delivery. It provides tools for campaign creation, subscriber list management, and performance tracking. Campaigns are designed using templates or HTML and support custom fields for personalization.

Open and click rates are tracked for each campaign, and unsubscribe handling is built in. Automation features include welcome emails and basic drip sequences triggered by sign-ups or list changes. It is often used by small businesses or developers managing email through a flexible infrastructure.

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13. SmartrMail

SmartrMail is an email marketing tool designed for e-commerce users, offering automated product recommendations and behavior-based workflows. It connects to stores and syncs customer data for personalized campaigns. Emails can include top-selling products, abandoned cart messages, and purchase follow-ups.

The platform tracks engagement, conversion, and revenue from each email. Automation tools include sequences for welcome, win-back, and cross-sell campaigns. SmartrMail supports A/B testing and integrates with major shopping platforms to automate list segmentation.

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14. AWeber

AWeber offers tools for email design, list management, and autoresponders. Campaigns can be created with visual editors or HTML and scheduled manually or via behavioral triggers. The platform includes list segmentation, A/B testing, and pre-designed templates.

Performance metrics include delivery, open, click, and revenue tracking. AWeber supports integration with third-party apps for data sync and automation. It is commonly used for newsletters, product promotions, and lifecycle messaging.

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15. CleverReach

CleverReach provides email marketing tools focused on automation, segmentation, and analytics. Campaigns can be created with a drag-and-drop editor and include personalized fields and conditional content. Users can build workflows with triggers based on actions such as link clicks, date conditions, or purchases.

Performance data includes delivery, engagement, and conversion metrics. The system supports integration with CRM and e-commerce platforms for syncing customer data and automating follow-up sequences. CleverReach also includes GDPR tools and multilingual support for cross-border campaigns.

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Conclusion

Email marketing remains one of the most effective channels for engaging audiences, driving conversions, and building long-term relationships. But success depends on having the right tools. The best email marketing tools simplify campaign creation, improve deliverability, enable smart automation, and provide actionable analytics - all while saving time and effort.

Whether you're focused on newsletters, promotions, onboarding flows, or behavioral targeting, these platforms offer features that support different strategies and goals. They allow marketers to scale communication, personalize content, and stay connected with subscribers across every stage of the customer journey.

Ultimately, choosing the right solution depends on your workflow, team size, and objectives. With the right tool in place, email marketing becomes a reliable, measurable, and high-impact part of your overall strategy.

Double your outbound sales with Maildoso!

We provide the infrastructure for cold outreach with the highest possible deliverability. Forget about the spam folder—set up hundreds of mailboxes in just 10 minutes, starting at only $1.80/month!

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