Top Lead Generation Tools for Realtors to Grow Their Pipeline

by Maildoso's team

05/20/2025

difficulty level ⭐⭐

In a competitive real estate market, generating high-quality leads is one of the biggest challenges for realtors. Relying solely on referrals or walk-ins is no longer enough. To consistently attract serious buyers and motivated sellers, real estate professionals need effective digital tools that automate lead capture, track engagement, and nurture prospects over time. In this article, we’ll highlight the best lead generation tools tailored specifically for realtors, covering features that help streamline outreach, improve follow-ups, and ultimately drive more closed deals.

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1. Maildoso

We are Maildoso, a cold email infrastructure platform built to support B2B outreach, including realtors who need reliable ways to connect with potential buyers and sellers. For teams searching for effective lead generation tools for realtors, our system offers a streamlined approach to outbound email without the usual technical hurdles. Domain and mailbox setup is fully automated, so users can start sending right away without dealing with DNS records or third-party platforms. This makes Maildoso especially practical for real estate professionals who want to generate leads quickly and consistently through cold email.

Deliverability is a top concern in cold outreach, and we’ve designed our platform to address it from day one. Our system includes automated IP rotation, domain warming, and advanced deliverability testing. We also use browser-based AI agents that simulate real activity across your mailboxes. These features help maintain strong inbox placement and reduce the risk of ending up in spam folders, even when you’re managing a large number of contacts or multiple email accounts.

To support campaign success at every stage, we provide users with both tools and hands-on guidance. We offer in-depth audits that check email content, formatting, and compliance. Our master inbox feature collects replies across all mailboxes in one place, so it’s easy to track leads and conversations. Along with technical tools, we also provide learning resources and access to a supportive Slack community where realtors and other users can ask questions, share insights, and improve their results.

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2. Zillow

Zillow is a real estate marketplace that generates leads for realtors through its Premier Agent program. This program allows agents to appear on listings in specific ZIP codes, directing buyer inquiries directly to them. Zillow collects user data from property searches, saved homes, and inquiry forms, which is then shared with participating agents along with behavioral context.

The platform includes a lead management interface where agents can view contact history, schedule follow-ups, and track user engagement with specific listings. Zillow also offers tools to measure response time and lead conversion rates. Its system is widely used by agents focused on inbound buyer leads generated through property interest.

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3. Real Geeks

Real Geeks provides a lead generation system for realtors that includes IDX-integrated websites and a customer relationship management module. The websites prompt users to register when browsing listings, capturing contact details such as name, email, and phone number. This data feeds directly into the CRM, where it is organized and tracked based on engagement behavior like saved homes or search frequency.

Agents can use the system to automate follow-ups through text messages and emails, customize lead pipelines, and assign tasks. Each lead profile includes a timeline of interactions and notes. The platform supports integration with third-party applications and delivers analytics on lead source, conversion performance, and user engagement.

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4. Zurple

Zurple is a behavior-based lead generation platform tailored for real estate professionals. It captures leads from home search sites and automatically sends emails to prospects based on their browsing patterns. These emails are generated without agent input but are branded as personal communication from the agent, referencing specific listings the lead viewed.

The software assigns urgency scores to leads based on repeat visits, email opens, and saved properties. Agents manage these leads in a dashboard that includes contact details, search behavior, and email tracking. Zurple is often used to handle large volumes of buyer leads by automating the nurturing process until a prospect is ready to engage directly.

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5. Offrs

Offrs offers predictive lead generation for real estate agents by analyzing data to forecast which homeowners are likely to sell. The system evaluates historical sales trends, owner behavior, property characteristics, and market activity to assign scores to properties. Leads are provided with contact details and mapped within designated geographic territories.

Users access a portal where they can view seller probability scores, set follow-up tasks, and track outreach. Offrs also includes tools for direct mail campaigns, phone scripts, and CRM integration. It is typically used by agents engaged in geographic farming and prospecting for listing opportunities before homeowners make public decisions to sell.

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6. Ylopo

Ylopo provides a digital marketing platform for real estate agents that combines lead capture with advertising and follow-up tools. Leads are acquired through branded property search sites, social media ads, and Google search campaigns. Each lead's browsing activity is tracked and stored in a backend system.

The platform sends automated messages and retargeting ads to re-engage users based on actions like saving a home or revisiting a listing. Agents receive alerts and can view detailed activity logs per lead. Ylopo integrates with CRMs and includes listing alerts, behavior scoring, and campaign performance tracking.

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7. Mailchimp

Mailchimp offers email marketing tools used by real estate agents to nurture leads and communicate with prospects. Agents can collect contact information via web forms and landing pages, store those leads in a centralized audience database, and send segmented email campaigns. Automation tools allow agents to set up sequences that trigger based on user actions such as sign-up or website visits.

Campaign analytics show open rates, click rates, and subscriber engagement trends. Mailchimp also includes basic CRM functionality for managing contacts and tagging leads based on interest or timeline. It is often used to maintain engagement with potential buyers or sellers and share newsletters, listings, or event announcements.

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8. WebFX

WebFX is a digital marketing agency that manages lead generation campaigns for real estate companies. It creates targeted ads and landing pages that drive traffic to capture forms, collecting leads from search engines and social platforms. The agency handles ad placement, keyword strategy, and reporting for clients.

Captured leads are routed through internal tools that evaluate engagement and assign scores based on behavior. Agents receive performance dashboards and traffic analysis summaries. WebFX services include website optimization, call tracking, and custom campaign builds tailored to regional real estate markets.

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9. BoldTrail

BoldTrail designs and hosts real estate websites that feature property search tools and embedded lead capture forms. These sites allow users to browse listings, save searches, and submit contact requests, which are stored in a backend system accessible to agents. The platform supports agent branding and local SEO to drive organic traffic.

Leads collected are logged with submission times, user interests, and property pages visited. Agents can export this data to CRMs or use built-in notification tools to follow up directly. BoldTrail sites are used by independent agents and small brokerages looking to centralize their digital presence and capture local traffic.

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10. HubSpot

HubSpot is a CRM and marketing automation platform used by real estate professionals to manage lead generation and client relationships. Realtors can use embedded web forms, chatbots, and landing pages to capture contact data from property inquiries or valuation requests. Each lead is automatically logged into a centralized CRM, which tracks communication history, engagement activity, and property interests. 

Automation tools in HubSpot support follow-up workflows based on lead behavior such as email opens, form submissions, or page views. Realtors can schedule email campaigns, assign tasks, and set reminders from within the CRM. Reporting dashboards show contact source breakdowns, response rates, and pipeline performance across different stages.

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11. Rex Software

Rex Software offers CRM and marketing automation tools for real estate agencies and teams. The platform allows users to enter or import contacts, track property inquiries, and manage transactions. Leads can be added manually or captured via integrated web forms and listing portals.

The CRM supports tagging, filtering, and pipeline tracking, and includes features for bulk email, SMS messaging, and scheduled follow-ups. Users also manage listings and open homes within the same system, linking leads to properties for full-cycle tracking. Reports show lead sources, agent activity, and conversion trends.

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12. Instantly.ai

Instantly.ai includes lead generation functions through email outreach and deliverability optimization. Real estate agents can use the platform to upload contact lists, send multi-step cold email sequences, and track response data. The system warms up domains automatically to improve inbox placement before large campaigns are launched.

Lead engagement is tracked through dashboards showing reply rates, bounce rates, and spam placement. Each campaign can be tailored with dynamic content. Instantly.ai supports managing multiple inboxes and domains, allowing realtors to test different markets or messages simultaneously.

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13. Pipedrive

Pipedrive is a sales CRM that helps realtors manage incoming leads and track deal progress. Leads can be entered manually, captured from web forms, or imported from spreadsheets. The visual pipeline view allows users to move leads through custom stages such as inquiry, showing scheduled, offer sent, and closing.

Each lead profile includes communication logs, scheduled activities, and file attachments. Pipedrive includes email tracking, calendar sync, and mobile access. Realtors use it to track conversations and automate follow-ups with prospects at different stages of their property search or sale.

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14. Leadflow

Leadflow is a platform that delivers property seller and investor leads to real estate professionals. It sources data from public records, transaction history, and market behavior to identify high-probability sellers and investors. The system includes mapping tools and filtering options for geographic targeting.

Users can set up custom campaigns, track lead engagement, and view contact information directly through the platform. It also includes data export options and integrations with CRM systems. Leadflow is used by agents and property investors focusing on off-market opportunities and data-driven prospecting.

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Conclusion

Choosing the right lead generation tools is essential for realtors looking to stay competitive in a fast-moving market. Whether you're managing listings, nurturing prospects, or automating outreach, the tools covered in this article offer a wide range of features to support your goals.

From email platforms and CRM systems to predictive analytics and AI-driven engagement, each solution can help streamline your lead generation process and improve conversion outcomes. What matters most is selecting the tools that align with your strategy, client base, and day-to-day workflow.

By combining the right technology with consistent follow-up and tailored messaging, real estate professionals can turn interest into action and build a stronger, more reliable pipeline of qualified leads.

Double your outbound sales with Maildoso!

We provide the infrastructure for cold outreach with the highest possible deliverability. Forget about the spam folder—set up hundreds of mailboxes in just 10 minutes, starting at only $1.80/month!

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