Best B2B Lead Generation Tools for Practical Prospecting

by Maildoso's team

05/21/2025

difficulty level ⭐⭐

Generating leads in a B2B environment requires more than contact data or manual outreach. To consistently find and engage qualified prospects, teams rely on tools designed to support each step of the process. These tools help with discovering companies, verifying decision-makers, automating follow-ups, scheduling calls, and syncing results into a CRM.

Each tool listed in this article serves a specific function within the lead generation workflow. Some focus on sourcing and segmentation, others on outreach and response handling. Used together, they reduce friction and help teams work more efficiently across outbound or inbound efforts.

This overview includes a range of B2B lead generation tools used by sales and marketing teams across industries. Whether you're running cold campaigns or managing inbound interest, these tools offer infrastructure and functionality to support predictable pipeline growth.

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1. Maildoso

We’re Maildoso - a cold email infrastructure platform designed specifically for B2B teams looking to scale their outreach efforts efficiently. Our system automates domain and mailbox setup, eliminating the need for manual DNS adjustments or the hassle of using external accounts. What typically requires days of setup can now be completed in just minutes. Every mailbox comes fully configured and optimized for cold email, so teams can start sending right away without dealing with technical roadblocks.

Email deliverability is a critical factor in outbound success, and it’s something we’ve prioritized from the start. Maildoso includes features like IP rotation, domain warming, and deliverability testing to help users maintain high inbox placement at scale. A standout element of our platform is the browser-based AI warm-up process, which mimics human-like interactions with inboxes to build sender reputation more organically. 

To further support campaign success, we offer a range of integrated tools and expert guidance. Users can request in-depth campaign audits covering spam indicators, content structure, link health, use of Spintax, and unsubscribe setup. Our tools also support custom tracking domain creation, centralized reply management via a master inbox, and reputation building through ongoing warm-up routines. 

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2. Pipedrive

Pipedrive is a sales-focused CRM platform that includes tools for managing and generating B2B leads. It allows users to capture leads through web forms, chatbot interactions, and manually entered data. The platform supports customizable pipelines where leads are organized by deal stage, with the ability to automate tasks such as follow-up emails and activity reminders. 

The system includes an insights dashboard for tracking lead conversion rates, pipeline value, and performance by salesperson or team. Users can integrate external lead sources and marketing tools, and assign weighted values to deals based on stage or probability. Pipedrive also offers a built-in lead scoring system and supports email synchronization, enabling outreach directly from within the platform. 

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3. Leadpages

Leadpages is a platform that allows users to build landing pages, pop-ups, and alert bars designed to capture B2B leads. It includes form builders that integrate with email marketing and CRM tools, enabling automated lead capture and list segmentation. Users can run A/B tests to determine which versions of a landing page convert more visitors.

Leadpages tracks page views, conversion rates, and form completions through built-in analytics. Users can embed tracking pixels for external analytics platforms. The tool supports lead collection from an unlimited number of landing pages per account and integrates with over 40 marketing services. It’s used by businesses to generate leads through gated content, webinar registrations, and service inquiries.

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4. UpLead

UpLead is a B2B prospecting tool that provides access to a database of business contacts. Users can filter leads based on criteria such as job title, company size, revenue, and technology stack. UpLead verifies email addresses in real-time, reducing bounce rates and ensuring lead accuracy.

Each contact includes firmographic data, social media links, and technographics. The platform supports bulk lead exports and integrates with CRMs and marketing platforms for campaign syncing. UpLead allows users to download thousands of verified leads per month depending on the subscription tier and is commonly used for outbound sales prospecting.

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5. CallPage

CallPage offers a callback widget that connects website visitors with sales teams in real time. When a visitor enters a phone number, the system initiates a call between them and a sales representative. Lead information is captured along with metadata like time, referral source, and visit history.

The platform stores call recordings and provides reports on answered, missed, and declined calls. Settings allow users to configure call routing, working hours, and agent assignment. Data can be synced with CRM systems for ongoing lead management and follow-up tracking.

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6. Ocean.io

Ocean.io is a platform that helps identify companies similar to existing customers for account-based targeting. Users input company data or use search filters to generate prospect lists. Each result includes business information such as company size, location, and technology stack.

The tool supports exports to outreach platforms and CRMs. Ocean.io includes filters for excluding irrelevant results and focuses on building target account lists for outbound sales. It is used in campaigns where precision targeting is required.

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7. Demio

Demio is a webinar platform with tools for lead generation and virtual event management. Users collect contact information during registration and monitor participation throughout the event. Webinars can include polls, Q&A sessions, and downloadable files to enhance interaction.

Post-event reports provide engagement metrics and exportable lead data. Automated webinars can be pre-recorded and scheduled for repeated delivery. Demio integrates with marketing automation tools for follow-up campaigns and CRM syncing.

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8. Calendly

Calendly is a scheduling automation tool that streamlines meeting coordination with potential leads or clients. Users define their availability, meeting types, and time buffers, then share a booking link with prospects. Visitors choose from available time slots, and the system automatically updates the user’s connected calendar.

Calendly supports routing logic to assign meetings to different team members based on responses or availability, and integrates with video conferencing tools to automatically generate meeting links. Data collected from bookings can be synced with CRMs or lead scoring platforms. 

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9. Leadfeeder

Leadfeeder reveals companies that visit a website but do not submit forms. It uses IP matching to identify business visitors and provides visit data such as pages viewed and session history. Users can apply filters and segment visits by geography, company size, or behavior.

The tool integrates with CRMs and sends alerts when key accounts revisit the site. Each lead record includes company information and timeline activity. It is used for identifying anonymous web traffic and initiating outbound engagement.

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10. ConvergeHub

ConvergeHub is an integrated CRM platform combining lead management, marketing automation, customer support, and billing within a single system. It captures leads from multiple sources including web forms, email campaigns, and manual imports. Each lead can be scored and tagged based on behavior or attributes, then routed to sales personnel through workflow rules. 

Users can automate marketing communications through sequences and triggers based on actions like email opens or website visits. The system includes dashboards for monitoring sales pipeline progression, conversion rates, and campaign effectiveness. 

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11. Instantly.ai

Instantly.ai is a cold email automation tool built for sending outbound campaigns across multiple email accounts. Users can connect several inboxes and distribute sending across them to maintain deliverability. Campaigns are designed using conditional logic that adjusts follow-up behavior based on whether recipients open, reply, or ignore previous messages. 

The platform provides dashboards that aggregate performance metrics such as open rates and reply percentages across all connected accounts. It supports segmentation and lead tagging, allowing users to run personalized campaigns at scale. Instantly.ai is used primarily by sales teams and lead generation agencies looking to reach large prospect lists with automated messaging sequences.

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12. Snov.io

Snov.io is a sales automation platform that includes tools for lead discovery, email verification, and outreach. Users can search for prospects using criteria like domain, job title, or industry and receive access to business email addresses, social profiles, and company information. The system performs email validation to reduce bounce rates during outreach.

Once leads are collected, users can build drip email campaigns using a visual workflow editor. Campaigns include conditional logic for opens, replies, and link clicks. A built-in CRM allows lead tracking and segmentation. The platform also includes browser extensions for extracting contact data from websites and professional directories, supporting ongoing list-building activities.

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13. SalesHandy

SalesHandy is an outbound email platform offering sequence automation and engagement tracking. Users upload contact lists and build personalized email campaigns with scheduled follow-ups. The tool detects replies and stops subsequent messages automatically. Features include inbox warm-up and rotation across email accounts to support consistent delivery and prevent blacklisting.

Campaign performance is tracked in real time, with statistics on open rates, click rates, and response levels available through a central dashboard. Team members can share templates and campaign assets across user accounts. Saleshandy integrates with common CRMs to update lead statuses and sync communication history, supporting multi-stage prospecting workflows.

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14. HubSpot

HubSpot is a full-featured CRM and marketing automation platform that manages the entire lead lifecycle from capture to conversion. Users can build landing pages, web forms, and chatbots to collect lead information, which is automatically stored in contact records. Each record tracks every interaction, including email opens, page visits, meeting bookings, and form submissions.

Users can automate lead nurturing with sequences, score leads based on behavioral criteria, and assign them to sales representatives for follow-up. HubSpot provides a visual dashboard for monitoring funnel performance and campaign outcomes. It supports integration with hundreds of third-party tools, allowing for extensive customization of workflows. 

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15. ActiveCampaign

ActiveCampaign offers CRM functionality along with email marketing, automation, and contact segmentation tools. Users capture leads through embedded forms or third-party integrations, and place them into automated sequences that respond to engagement behavior. Sequences can branch based on user-defined conditions such as email opens, clicks, or form completions.

Lead records are enriched with behavioral data and assigned scores based on interaction history. ActiveCampaign supports automation of reminders, tagging, and lead assignment. It integrates with e-commerce, webinar, and scheduling tools, and provides analytics for tracking campaign performance across channels.

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16. Zapier

Zapier is a no-code automation platform that connects different applications to streamline lead management processes. Users create workflows known as “Zaps” that trigger actions across software tools. For example, a form submission on a landing page can automatically create a contact in a CRM, send a follow-up email, and add the lead to a spreadsheet.

Each Zap consists of a trigger event followed by one or more actions. Filters and conditions allow branching logic within workflows. Zapier supports thousands of applications across categories like forms, email, CRMs, scheduling, and analytics. It is often used to link tools that do not natively integrate, reducing manual input and ensuring real-time lead handling.

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Conclusion

B2B lead generation requires more than one tool - it relies on a connected set of platforms that help teams find the right prospects, reach out effectively, and manage responses without losing momentum. Whether you're building landing pages, automating emails, or syncing data between systems, each solution listed here supports a specific part of that workflow.

Some tools focus on the technical side, like infrastructure or automation. Others help with visibility, prospecting, or follow-up. When chosen and used together, they can remove friction from outbound and inbound efforts, helping teams scale without adding complexity.

The tools covered in this article are built to support real operational needs in B2B lead generation. With the right setup, your team can run repeatable processes, track performance more accurately, and move leads through the pipeline with less manual effort.

Double your outbound sales with Maildoso!

We provide the infrastructure for cold outreach with the highest possible deliverability. Forget about the spam folder—set up hundreds of mailboxes in just 10 minutes, starting at only $1.80/month!

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