Outbound 101

How to Fill Your Sales Team’s Calendar

Reading time 6 minutes

Author Nikita, CEO of Maildoso

Article Content

• What is outbound →

• Three steps to launch a campaign →

• What can you achieve with outbound →

• Why this will work for you →

• How to master outbound in 4 weeks →

What is outbound

Outbound is a way to attract new clients through cold emails, LinkedIn outreach, or cold calls.

For B2B companies, outbound is often the main (or even the only) customer acquisition channel because it’s easy to launch, delivers consistent results, and can be set up in just a week.

Let’s compare outbound (in this article, we’ll focus specifically on cold email) with other marketing channels.

Three steps to launch a campaign

Step #1 Find your target audience (using tools like Apollo).

For example, if you offer freight services, you can gather a list of all Heads of Supply Chain and Directors of Logistics in the U.S. — along with their phone numbers, emails, and LinkedIn profiles.

Step #2 Set up your infrastructure and domains.

Best practice: Attach 4 email accounts to each domain.

Send up to 30 emails per day per inbox.

With 10 domains, you can scale up to 1,200 emails per day without deliverability issues.

Step #3 Launch your first campaigns.

Upload your contacts and email accounts into a cold email platform.

Write your email sequences (including follow-ups).

Decide on your call to action — do you want prospects to book a call, watch a short video, or download a guide?

What can you achieve with outbound

One of our clients sends over a million emails every month!

For them, cold outreach has become the #1 channel, bringing in more than 70% of their clients at just ~$20 per purchase. That's crazy!

Another client achieved an 18% reply rate by refining their messaging, optimizing their funnels, and personalizing their emails.

That means for every 100 emails sent, they get 18 leads. And on average, if only 10 of them make it to a call with a BDR, that’s an insane result!

Here you can see the calendar of our BDRs just two weeks after launching cold outreach. We managed to completely fill their schedule, and we even had to switch to group calls to handle all the inbound leads from outbound!

Why This Will Work for You:

1. Cold Outreach Is Incredibly Affordable

Let’s break it down:

• Leads extraction (exportapollo, etc) – $298 for 100k contacts;
• Email Infrastructure (Maildoso) – $260/mo for 110 mailboxes (equals 100k emails);
• Sender service (Instantly) – $97/mo for 100k emails

Total $655 for 100k emails in a month!

This amount can bring you 1250 sales calls for just $0.5 and 218 closed deals for just $3!

2. Your Target Audience Is Huge

What’s your product?

If you’re offering freight services, you can find over 750,000 potential leads in Apollo just by filtering for “USA,” “high management level,” and keywords like supply chain and logistics. That’s 750,000 decision-makers you can reach out to!

On average, sending 750,000 emails could result in 3,750 sales calls. Now, think about your conversion rate—how many deals could you close from those calls?

3. You Have a Clear, Simple Plan to Launch

We’ll show you exactly how to set up outbound, write high-converting emails, and automate follow-ups. On top of that, we’ll review your campaigns, provide feedback, and answer all your questions in our coaching program.

This means you can start seeing real results in just two weeks and build a steady stream of clients within a month!

How to master outbound in 4 weeks

We’ve launched a coaching program designed to get you to your first sales calls and first deals.

We’ll show you how to set up cold outreach, write high-converting emails, and book 10, 20, even 30 meetings with potential clients through outbound.

Within 4 weeks, you will get:

A full audit of your cold email campaigns

Our experts will analyze your campaigns, run spam tests, check your copy for spammy words and SPINTAX, review your email texts, and work with you to create a checklist of tasks to improve your results.

Weekly training webinars with the CEO, Nikita

On group calls with Nikita, you’ll learn how to create the perfect offer for your campaigns, how to add personalization to your text, how to bypass spam filters, and how to set up your entire infrastructure from scratch (including Apollo, Instantly, and Smartlead).

Plus, you’ll discover the AI tools professionals use to spend no more than 15 minutes a day on outbound!

Group work and community support

All participants of the coaching program are invited to join a private group in our Slack community, where we share event announcements, useful resources, and you can ask questions to the Maildoso experts, Nikita, or the whole group.

Knowledge is good – but sales are better!

The goal of the coaching program isn’t to teach you the secrets of outbound. The goal is to help you set up campaigns with our support so your calendar is overflowing with appointments. As a result of the coaching program, you can generate 8 to 16 sales calls per day – just like we do!

How much does the program cost?

Join the Pro plan and get free access to the program!

(The next batch starts on March 3)

The plan costs $733/mo or $2199/quarter

What will you get with the Pro plan:

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